A new trend. Shampoo, deodorant, toothpaste ... In recent years, solid cosmetics have started to tackle mainstream markets and attract more and more consumers. Here’s why:
With the rise of solid cosmetics, soaps replace liquid products and plastic containers.
Their particularity: they are almost always water free. "Soap is a common solid cosmetic, so it's not new. But we have seen other products emerge in recent years: shampoo, toothpaste, deodorant .... " says Laurence Wittner, Director of the Cosmetics Observatory and Editor-in-Chief of CosmeticsOBS.